by Joanna Pineda Posted on November 25, 2008
As a longtime partner of the Matrix Group, the National Park Foundation (NPF) turned to us to develop a new Web site to help promote First Bloom, launched by First Lady Laura Bush. The First Bloom project teaches inner city kids how to protect fragile ecosystems by planting native species in our national parks and creating gardens in their own neighborhoods.
Matrix Group worked closely with NPF to create a microsite that features a flash movie, CMS enhancements to power program updates, news, events, a blog and a Flickr feed.
When Do Your Customer Journeys Actually Begin? Posted on August 24, 2023
I have two friends who have walked the Camino del Santiago. The friends are Peter Schwartz, who is my business coach, and Gordon Bernhardt, a member of my CEO peer group. Both of them did the French route, which takes you from St Jean Pied de Port to Santiago de Compostela. It's a 500-mile journey that you do on foot over...
Verifiable Credentials: New Technology for Association Membership? Posted on August 17, 2023
Our online identities are, unfortunately, not in our control. The internet was created for communication between computers, but our presence as individuals on the internet is less formally defined. We create online accounts and over time we may forget they exist, if we haven’t already forgotten our passwords. Technology advocates argue that we need an identity layer for the internet. We...
Leadership Lessons from the Martial Arts Posted on June 20, 2023
Google for leadership lessons from the martial arts and you’ll get a jillion posts. Most of them focus on skills you’ll develop from practicing the martial arts. Skills like focus, discipline, respect, confidence, flexibility, etc. I recently did a webinar for UST Education on just this topic BUT my leadership lessons are ones I learned from my master, Master Seung Hum...