by Joanna Pineda Posted on March 13, 2009
Matrix Group International collaborated with Smith Strategic Inc to give the Employee Benefit Research Institute (EBRI) a new Web site redesign that was classic and timeless. Matrix implemented the design created by Smith Strategic and took responsibility for the site build and content management system. Our work included:
- Implementing the design with the goal of making the EBRI site more visible to search engines. Matrix Group uses CSS to ensure all pages have been optimized with unique title tags, H1 tags and appropriate keywords.
- Adding Web 2.0 features. Site visitors can now see the most popular content, and list of top ten most viewed articles based on a specific date range.
- An RSS Feed. Visitors can now subscribe to the EBRI RSS feed and stay current with the news, research and reports published the Institute.
- Customizing the Google search to better suit EBRI’s needs.
When Do Your Customer Journeys Actually Begin? Posted on August 24, 2023
I have two friends who have walked the Camino del Santiago. The friends are Peter Schwartz, who is my business coach, and Gordon Bernhardt, a member of my CEO peer group. Both of them did the French route, which takes you from St Jean Pied de Port to Santiago de Compostela. It's a 500-mile journey that you do on foot over...
Verifiable Credentials: New Technology for Association Membership? Posted on August 17, 2023
Our online identities are, unfortunately, not in our control. The internet was created for communication between computers, but our presence as individuals on the internet is less formally defined. We create online accounts and over time we may forget they exist, if we haven’t already forgotten our passwords. Technology advocates argue that we need an identity layer for the internet. We...
Leadership Lessons from the Martial Arts Posted on June 20, 2023
Google for leadership lessons from the martial arts and you’ll get a jillion posts. Most of them focus on skills you’ll develop from practicing the martial arts. Skills like focus, discipline, respect, confidence, flexibility, etc. I recently did a webinar for UST Education on just this topic BUT my leadership lessons are ones I learned from my master, Master Seung Hum...