American Counseling Association Website Redesign

by Joanna Pineda Posted on March 13, 2013

The American Counseling Association (ACA) is a not-for-profit, professional and educational organization that is dedicated to the growth and enhancement of the counseling profession.

As the world’s largest association exclusively representing professional counselors, ACA needed to redesign its website to support the demanding needs of counselors who serve in various practice settings worldwide.

Matrix Group worked with ACA to completely revamp its website. Based on extensive interviews with counselors, ACA leadership and staff (part of our user-centered design process), Matrix Group updated the navigation, created a new design that reflected the association’s brand, implemented the website into a content management system and integrated it with ACA’s technology partners.

The new ACA site:

Check out the new ACA website at

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