Food Allergy Research & Education Website Redesign

by Joanna Pineda Posted on March 15, 2013

Food Allergy Research & Education, Inc (FARE), is a nonprofit organization based in McLean, VA, that works on behalf of the 15 million Americans with food allergies, and was formed in 2012 as the result of a merger between the Food Allergy & Anaphylaxis Network and the Food Allergy Initiative. FARE aims to ensure the safety and inclusion of individuals with food allergies and to pursue a cure.

FARE wanted to unify its brand, its mission, and its message under FARE, and to increase engagement with their members and the public.

Here’s what we did:

Visit the redesigned site at

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