by Joanna Pineda Posted on March 15, 2013
Food Allergy Research & Education, Inc (FARE), is a nonprofit organization based in McLean, VA, that works on behalf of the 15 million Americans with food allergies, and was formed in 2012 as the result of a merger between the Food Allergy & Anaphylaxis Network and the Food Allergy Initiative. FARE aims to ensure the safety and inclusion of individuals with food allergies and to pursue a cure.
FARE wanted to unify its brand, its mission, and its message under FARE, and to increase engagement with their members and the public.
Here’s what we did:
- Interviewed FARE leadership and members, including researchers, educators, parents and individuals living with food allergies, to ensure we had the most up-to-date, pertinent information to share.
- With FARE, researched the websites of FAAN and FAI to determine how to most efficiently merge the site’s taxonomy and functionality.
- Created new branding for FARE, uniting the themes of food, health care, and education.
- Crafted a clean, user-friendly design for the new website, organizing the vast amount of information in an intuitive way, simplifying the experience for all visitors.
Visit the redesigned site at www.foodallergy.org.
Related Articles
When Do Your Customer Journeys Actually Begin? Posted on August 24, 2023 I have two friends who have walked the Camino del Santiago. The friends are Peter Schwartz, who is my business coach, and Gordon Bernhardt, a member of my CEO peer group. Both of them did the French route, which takes you from St Jean Pied de Port to Santiago de Compostela. It's a 500-mile journey that you do on foot over...
Verifiable Credentials: New Technology for Association Membership? Posted on August 17, 2023 Our online identities are, unfortunately, not in our control. The internet was created for communication between computers, but our presence as individuals on the internet is less formally defined. We create online accounts and over time we may forget they exist, if we haven’t already forgotten our passwords. Technology advocates argue that we need an identity layer for the internet. We...
Leadership Lessons from the Martial Arts Posted on June 20, 2023 Google for leadership lessons from the martial arts and you’ll get a jillion posts. Most of them focus on skills you’ll develop from practicing the martial arts. Skills like focus, discipline, respect, confidence, flexibility, etc. I recently did a webinar for UST Education on just this topic BUT my leadership lessons are ones I learned from my master, Master Seung Hum...