by Joanna Pineda Posted on March 15, 2013
Food Allergy Research & Education, Inc (FARE), is a nonprofit organization based in McLean, VA, that works on behalf of the 15 million Americans with food allergies, and was formed in 2012 as the result of a merger between the Food Allergy & Anaphylaxis Network and the Food Allergy Initiative. FARE aims to ensure the safety and inclusion of individuals with food allergies and to pursue a cure.
FARE wanted to unify its brand, its mission, and its message under FARE, and to increase engagement with their members and the public.
Here’s what we did:
- Interviewed FARE leadership and members, including researchers, educators, parents and individuals living with food allergies, to ensure we had the most up-to-date, pertinent information to share.
- With FARE, researched the websites of FAAN and FAI to determine how to most efficiently merge the site’s taxonomy and functionality.
- Created new branding for FARE, uniting the themes of food, health care, and education.
- Crafted a clean, user-friendly design for the new website, organizing the vast amount of information in an intuitive way, simplifying the experience for all visitors.
Visit the redesigned site at www.foodallergy.org.
Related Articles
Transforming Data Cleanup into a Strategic Opportunity Posted on June 17, 2024 We work with a lot of associations, databases, and data. Unlike a fine wine, data does not get better with age. It ages rather poorly, in fact, like a loaf of bread. One moment it seems fine, and the next moment it is in the trash. While a handful of organizations are truly not connecting the dots (I had one staff...
MatrixMaxx 24.1 Release is Full of Visualizations and Dashboard Enhancements Posted on May 23, 2024 BIG changes are here with the release of version 24.1 of MatrixMaxx™, a leading Association Management System (AMS) that helps trade associations and professional societies manage their organizations better, have great member journeys, and be higher performing through data. The past several releases have focused primarily on under-the-hood optimizations and updates, but 24.1 brings a cornucopia of tantalizing visual and organizational...
Celebrating 25 Years of Innovation and Impact: Reflecting on Our Journey Posted on May 1, 2024 Matrix Group is officially 25 years old today. I say “officially” because May 1 is the date on our incorporation papers, but the real date is April 22, when I opened up shop in shared office space in Georgetown, Washington, DC. If you want to hear stories about when, why and how I started the company, listen to this week’s episode...