Who Should Be In Charge Of Your Redesign Project?

by Joanna Pineda Posted on August 7, 2013

So your organization has decided to redesign its website. Who should be involved? Who should be in charge? And who should make the decisions? I get these questions a lot from senior executives who want to know how to structure their web team, who should be ultimately responsible for the success of the project, and how much staff time should be allocated to the effort.

Who Should Be Involved?

Figure looking at org chart Since websites represent your organization online and visitors expect to interact with all departments, it makes sense that there be involvement from throughout the company. But how to achieve this without creating committee gridlock? My recommendations are:

Who Should Be In Charge?

This is a tricky issue. Some organization put IT in charge, while others put  Communications, Marketing, Customer Service or Membership in charge. I think it’s a mistake to put IT in charge. Yes, IT will have the most facility with the technologies, but putting IT in charge of a redesign is like putting IT in charge of your membership marketing or print materials because they involve databases and computers.

At Matrix Group, our most successful projects have been ones where:

Who Should Make the Decisions?

Another tricky issue. The answer is usually “it depends on the decision to be made.” In our experience:

How about you? Who do YOU think should be in charge? What has worked for your organization?


2 replies on “Who Should Be In Charge Of Your Redesign Project?”

I think this is great information and rings true with my own experience working on projects like this. defining roles at the beginning of a redesign – and really defining them – in terms of decision-making authority, scope of that authority, level of participation in reviews, etc. saves so much stress for everybody and the end product turns out better, too.

Great post Joanna. Very good advice on who should be in charge of your website redesign. I think it is very important to have leadership attend the kick off meeting to show how important a website redesign is to the organization. This is great resource for organizations that are considering a redesign. I think the “who’s in charge” factor is always in question at the beginning of the project.

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