The Driving Force Behind Good Leaders

by Joanna Pineda Posted on June 24, 2008

At a recent CEO forum, I had the pleasure of meeting Peter Schutz, former President of Porsche AG and author of the book “The Driving Force: Getting Extraordinary Results with Ordinary People.” Peter calls himself the former king of Porsche because, as he put it, Porsche is a cult, and when you become President, you become King.

I was captivated by Peter’s stories about Porsche’s turnaround during the early 80s. He
talked about the 24 hour Le Mans race that began the company’s turnaround. Porsche was not expected to win; the company was broke and did not have a new car to showcase. Peter told his staff, “We shall never enter a race we don’t intend to win.” And with that edict, the company rallied and ultimately won the race.

Peter’s message: As CEO or President of an organization, you need to be the Leader, and here’s what it takes to be one:

Many of these words of wisdom, for all Leaders out there, I’m sure you’ve heard or read before. But how many, have you actually put into practice? Are you doing all that it takes to be the leader of the organization you dream of?

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