What Is a Taxonomy and Why Does Your Site Need One?

by Joanna Pineda Posted on April 28, 2009

Taxonomy If Matrix Group is creating a new Web site for you or updating an existing one, our project plan is almost sure to include development or review of your taxonomy. Taxonomy? Doesn’t that have to do with biology and how we classify organisms? (you know, kingdom –> phylum –> class?)  Sort of.

Taxonomy today refers to more than the classification of organisms. Wikipedia calls taxonomy “the practice and science of classification.”  A taxonomy can help you organize an unstructured collection of information.  On most Web sites, information can be organized by:

Why do I think every site needs a taxonomy? And how do you use a taxonomy?

Here are some great examples of taxonomy in action:

Want to learn more?  Here are some good articles from Dyno Mapper, Salesforce Blog, and Strategic Content.

3 replies on “What Is a Taxonomy and Why Does Your Site Need One?”

Hi Andrew. Thanks for your comment. The taxonomy is a separate deliverable, in Word if it’s short, Excel if it’s more extensive. We also incorporate the taxonomy into the CMS so that all content can be tagged. Finally, we recommend that clients incorporate the taxonomy into their CRM so that customers can self-categorize according to the same taxonomy. We feel it’s critical to think about taxonomy up front and select a CMS and CRM that can support your taxonomy. Hope this helps.

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