Making Our Webinars More Social

by Joanna Pineda Posted on March 14, 2012

Matrix Group hosts two webinar series each year, one in the Spring and one in the Fall. Topics for this season’s series are Google Analytics, Integrating your CMS with your AMS (association management system), Advanced Twitter and Creating Content-Rich Mash-up Pages. Here’s the issue: although our webinars are pretty well attended and clients tell us that they love them, we weren’t getting many questions during the webinars nor were we getting many responses to the survey that we sent out after each webinar.

So I challenged my marketing team to come with ways to make the webinars more interactive, more social. Here are some of the ideas that we recently tested during our most recent webinar on Google Analytics (GA):

These were small changes but I believe they made our webinar more engaging for attendees.

How about you? What are you doing to make your events more social? What’s working?

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