It’s All About Mobile and Social At The Olympics

by Joanna Pineda Posted on August 1, 2012

I love the Olympics. During the two weeks that they’re on, I’m up way too late and I spend too much time checking results during the day. I never miss opening and closing ceremonies and watching the swimmers and gymnasts just makes my day.

Which is why I’m so happy that NBC and the IOC created mobile apps that let me watch all of the races in real-time or on demand. For the first time, I can watch events that don’t normally get any airtime (like tae kwon do) and I can get as much detail as my heart desires on specific athletes, races and sports.

There have been all kinds of news stories about how the apps aren’t ready for prime time, NBC is delaying posting the videos, sometimes pages and videos are slow to load, yada, yada. Me, I expect there will be glitches and I’m just grateful that this year’s Olympics are so much more accessible.

The Olympics aren’t just big on mobile devices, they’ve been HUGE on social media. Every morning, when I check my Twitter and Facebook pages, the people I follow are overwhelmingly talking about the Olympics.

How about you? Are you watching the Olympics on your TV or some type of mobile device? Are you participating in the social media frenzy over the races, results and athletes?


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