Why Your CEO Needs to Attend Your Redesign Meeting

by Joanna Pineda Posted on May 18, 2017
I attend a lot of kickoff meetings. For  redesigns, mobile apps, custom databases, you name it.


The best kickoff meetings are the ones where the CEO, Executive Director, the EVP or President attend, participate actively and provide insight. Why?
If your CEO opts not to attend, telling you he or she trusts your judgment, still ask for a 20 minute meeting. Ask him or her to rank target audiences and describe what success looks like for your project. Any decent CEO will give you 20 minutes and his or her insight will be an invaluable road map to success.

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