Are You Suffering From Social Media Fatigue?

by Joanna Pineda Posted on June 28, 2012

Tired Woman Asleep In Front of Her Keyboard A friend asked me recently if I’m on Pinterest, the hot, new social network where users “pin” products, places and articles they like to Pinterest and explore the feeds from their friends. Confession: I’m on Pinterest and I have pinned exactly one thing as of this evening: a beautiful photo of Angkor War in Cambodia.

BTW, I’m not on Banjo, Path, Glancee or Instagram. I’ve abandoned Amplify (which I just learned tonight is shutting down), Bebo and FoodBuzz.

Yeah, I know, I blog about social media. I’m supposed to try out everything new, but the truth is, I’m suffering from a bit of social media fatigue. I tweet every day (most days anyway), I do a weekly YouTube interview, I blog for Matrix Group once a week, I blog occasionally as a mom, I post to Facebook personally and for Matrix Group, I try to post to my Google+ page, and I write for several other blogs. Today, there simply isn’t room in my schedule for another nifty site.

I’m not alone. A recent study by JWT Singapore  found that “50% of young adults find it too time consuming to keep up with all their social media commitments.”

And yet, 94% of marketers say they use Facebook in their marketing efforts, 74% use Twitter, 41% use blogs and 30% use YouTube.

It’s clear that social media across a multitude of platforms is here to stay. So how do we, as marketers, prevent social media burnout? Here are some suggestions:

How about you? Are you suffering from social media fatigue? What are you doing to combat it?


One reply on “Are You Suffering From Social Media Fatigue?”

I find that can help when dealing with all of the different options out there. I have configured several rules that automatically post things across my various accounts so I only need to worry about updating my blog. I have security concerns about their service for sure but so far I haven’t heard of people having issues and I regularly change my passwords.

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