Episode 94 • 06/06/2024

Patrick Smith, Founder & ED of Soil Upside, on Regenerative Farming, Climate Smart Practices, and Transforming Agriculture

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Can agriculture be climate-friendly? How do we encourage climate-friendly and biologically-centric agriculture, while at the same time, helping farmers be more profitable?

In this episode of Associations Thrive, host Joanna Pineda interviews Patrick Smith, Founder and Executive Director at Soil Upside. Patrick discusses:

  • Climate Smart Agriculture is a movement to move away from just chemically-focused agriculture into biologically-centric agriculture.
  • How the transition to climate-smart or regenerative agriculture is a difficult one, but once the transition is made, farming is more profitable.
  • How Soil Upside is building a database of funding opportunities to help farmers make this transition.
  • His entrepreneurial journey, including how he is uniquely qualified to run a tech company that is focused on climate and regenerative agriculture.
  • How Soil Upside is a fiscally sponsored project and that’s how Patrick has been fundraising for the organization.
  • How he is running Soil Upside to be a temporary organization. Once he builds the database, he will donate the company to a non-profit that can give the project the attention and care that it needs indefinitely.
  • How Soil Upside could only be possible today because of AI and APIs.


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About Associations Thrive

Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. 

We believe that every association has a unique mission and unique story that demonstrates how they’re serving their members, impacting their industry, and ultimately changing the world. Every guest is an association Chief Executive, Executive Director or President. We’re here to help amplify their stories so all associations can learn and thrive, together.

If you and your organization have a great story,  apply to be on Associations Thrive!