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How do you help members navigate their professional landscape whe AI is disrupting it in a big way? What contributes to the launch of a new, virtual conference post-pandemic?
In this episode of Associations Thrive, host Joanna Pineda interviews Kelli Baxter, Executive Director at American Translators Association (ATA). Kelli discusses:
- The difference between a translator and an interpreter.
- How AI is disrupting and disrupting the profession.
- ATA’s new virtual conference called “Translating and Interpreting the Future” that was a huge success.
- ATA’s new year-round sponsorship program.
- How the association is navigating being in Florida for their annual conference this year.
- ATA’s prestigious certification program; only 20% of people who sit for the test pass.
- How a recent member survey revealed that 62% of ATA members are close to retirement.
- ATA’s new social media initiatives and ATA ambassadors.
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