Episode 55 • 08/31/2023

Kelli Baxter, Executive Director of the American Translators Association (ATA), on How AI is Disrupting and Transforming Their Profession

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How do you help members navigate their professional landscape whe AI is disrupting it in a big way? What contributes to the launch of a new, virtual conference post-pandemic?

In this episode of Associations Thrive, host Joanna Pineda interviews Kelli Baxter, Executive Director at American Translators Association (ATA). Kelli discusses:

  • The difference between a translator and an interpreter.
  • How AI is disrupting and disrupting the profession.
  • ATA’s new virtual conference called “Translating and Interpreting the Future” that was a huge success.
  • ATA’s new year-round sponsorship program.
  • How the association is navigating being in Florida for their annual conference this year.
  • ATA’s prestigious certification program; only 20% of people who sit for the test pass.
  • How a recent member survey revealed that 62% of ATA members are close to retirement.
  • ATA’s new social media initiatives and ATA ambassadors.


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About Associations Thrive

Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. 

We believe that every association has a unique mission and unique story that demonstrates how they’re serving their members, impacting their industry, and ultimately changing the world. Every guest is an association Chief Executive, Executive Director or President. We’re here to help amplify their stories so all associations can learn and thrive, together.

If you and your organization have a great story,  apply to be on Associations Thrive!