Episode 54 • 08/24/2023

John Tramontana, CEO of MVMA on the Changing Demographics of His Members

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How do you use data to identify membership trends? Are you listening to what your members are saying about their needs and desires? 

In this episode of Associations Thrive, host Joanna Pineda interviews John Tramontana, CEO at Michigan Veterinary Medical Association (MVMA). 

John discusses:

  • How MVMA promotes and advances veterinary medicine throughout Michigan.
  • The diverse environments in which his members work.
  • What it was like to be a veterinarian during the pandemic.
  • How vets shifted their business practices during the pandemic, including telehealth visits with established clients. Yes, vets performed pet exams over Zoom and set up curbside visits!
  • How MVMA is trying to really listen to their members.
  • How MVMA is using data to understand member trends and shifts in demographics.
  • How veterinary medicine has shifted from being male-dominated to women-dominated.
  • MVMA’s Power of 10 Leadership Academy.
  • How and why MVMA added an organization-based member type in 2022.


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About Associations Thrive

Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. 

We believe that every association has a unique mission and unique story that demonstrates how they’re serving their members, impacting their industry, and ultimately changing the world. Every guest is an association Chief Executive, Executive Director or President. We’re here to help amplify their stories so all associations can learn and thrive, together.

If you and your organization have a great story,  apply to be on Associations Thrive!