Episode 66 • 11/14/2023

Jimmy Williams, Jr., General President of the IUPAT, on Equity, Inclusion and Membership Growth

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How do you evolve an organization that’s been around for over 100 years? How do you help members adapt to changing technology and industry conditions?

In this episode of Associations Thrive, host Joanna Pineda interviews Jimmy Williams, Jr., General President of The International Union of Painters and Allied Trades (IUPAT). Jimmy discusses:

  • His background in the trades as a fourth generation tradesman.
  • Leading an organization during the pandemic when there was little guidance from the government about how to keep workers safe.
  • Supporting workers during periods of economic turmoil.
  • The enduring value and importance of registered apprentice programs, which have a curriculum approved by the federal government.
  • How the IUPAT’s membership will be over 50% minority within the next year or two.
  • How the largest segment of membership growth is coming from women.
  • How equity is baked into the union’s structure, but inclusion is a feeling and it’s what makes members feel welcome.
  • How IUPAT is advocating on issues of importance to members, including social issues.
  • How technology and AI are changing the profession, and IUPAT is recognizing that their training and work have to adapt accordingly.
  • How the union is growing in membership again, after years of stagnant membership growth.


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About Associations Thrive

Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. 

We believe that every association has a unique mission and unique story that demonstrates how they’re serving their members, impacting their industry, and ultimately changing the world. Every guest is an association Chief Executive, Executive Director or President. We’re here to help amplify their stories so all associations can learn and thrive, together.

If you and your organization have a great story,  apply to be on Associations Thrive!