Episode 95 • 06/13/2024

Jennifer Abril, President & CEO of The Society of Chemical Manufacturers & Affiliates (SOCMA), on B2B Networking, Nuanced Advocacy, and Membership Being a Business Imperative

How do you distill your organization’s signature member benefits to create focus in your association? How do you make membership a business imperative?

In this episode of Associations Thrive, host Joanna Pineda interviews Jennifer Abril, President & CEO of the Society of Chemical Manufacturers & Affiliates (SOCMA). Jennifer discusses:

  • How her members are contract chemical manufacturers or divisions within larger companies that create small batch specialty chemicals for a huge spread of industries across the country.
  • How SOCMA focuses on three things:
    • B2B Networking
    • Advocacy
    • Safety
  • SOCMA has different ways to connect members, including:
    • On online directory that lets companies find contract manufacturers based on the most specific of capabilities.
    • Lead sheets that allow companies to specify their needs, with help from a SOCMA members; these lead sheets are circulated to all members. To date, nearly 300 lead sheets have gone out to members, and an estimated 55% have resulted in business for members.
    • A tradeshow that connects companies with members.
  • SOCMA had sold its tradeshow many years ago and when they did, they realized that the industry lost a critical way to network, share and find partners. Many years later, SOCMA bought a tradeshow and is on the way back to a thriving show.
  • How SOCMA advocates to regulators around the special circumstances of contract manufacturers, who manufacture different chemical on a daily, weekly and monthly basis.
  • How SOCMA provides members with a suite of safety trainings and guidance documents.
  • SOCMA membership is growing and the organization is thriving.
  • The new SOCMA strategic plan calls for SOCMA membership to become a “business imperative” – we love this bold thinking and messaging!

References:

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About Associations Thrive

Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. 

We believe that every association has a unique mission and unique story that demonstrates how they’re serving their members, impacting their industry, and ultimately changing the world. Every guest is an association Chief Executive, Executive Director or President. We’re here to help amplify their stories so all associations can learn and thrive, together.

If you and your organization have a great story,  apply to be on Associations Thrive!