Team Leadership

Joanna Pineda

CEO & Chief Troublemaker

Joanna is the CEO and Chief Troublemaker at Matrix Group (yes, we said, “chief troublemaker”).  She founded the company in 1999. Under her leadership, Matrix Group has grown into one of the top web design and development agencies in the Washington, DC area with more than 40 employees — all who bring exceptional talent and expertise to the table.

It’s also through Joanna’s vision that the company developed a web-based Association Management Software (AMS) product, MatrixMaxx, which is used by many associations nationally.

Her leadership has not gone unrecognized. In 2009, she was honored by SmartCEO Magazine, as one of its “Top 100 Business Leaders,” and by Washingtonian Magazine as one of the top “100 Leaders in the DC Tech World,” or, as she phrased it, a leading “techie.” In 2004, The Washington Business Journal named her one of the area’s most influential businesswomen.

She’s also been featured in the Washington Post, Associations Now, Wall Street Journal and Forbes Magazine, as well as on Executive Leadership Radio.

She’s spoken at a number of national conferences, including ASAE’s 2013 Tech Conference.

Joanna is actively involved in the community. She currently serves on the Alexandria Marketing Fund, designed to help generate revenue by promoting the city as a tourist, shopping and food destination, as well as a business market.

She has served on the board of directors of Doorways for Women and Families, a nonprofit organization that strives to end homelessness and family and intimate partner violence in Northern VA. In addition, she is involved with local groups that focus on empowering women, including DC Web Women and Women Grow Business.

Prior to starting Matrix Group, Joanna was President of Business Information Network, a Web development company. Joanna received her Bachelor’s degree in International Relations from Stanford University and Master’s degree from the School of Advanced International Studies at Johns Hopkins University.

When she’s not wearing her CEO hat, Joanna is mom to her two adorable sons C.J. and M.J.

Fun Facts About Joanna

  • To date, she ‘s a black belt in Tae Kwon Do
  • She’s huge Star Wars fan (have you seen the signs around the office?)
  • She makes a killer spinach and gorgonzola cornbread
  • She was a D.J. in high school
  • She loves the color purple (ok, we’re sure you figured this one out)

MatriXFiles Posts

  • What Employees Want From Office Space: Flexibility

    About a year ago, I was facing a big office space decision. Do we stay in our current office or move? Keep the current space design or blow it out? Our landlord paid for a fancy architect to come up with new layouts and designs. In the end, we decided to stay in place, sign […] The post What Employees Want From Office Space: Flexibility appeared first on The MatriX Files.
    Full story

Twitter Feed

Matrix Minute Posts

Delicious Posts