Joanna Pineda

Joanna Pineda
  • Maki Kato
  • Alex Pineda
  • Rajani Nelamangala
  • Tanya Kennedy Luminati
  • Sherrie Bakshi
  • Kelly Browning

Joanna Pineda

CEO/Chief Troublemaker

“DO or DO NOT. There is NO TRY!”
—Yoda, Jedi Master

The Matrix Group under Joanna’s Leadership

In 1999, Joanna Pineda founded Matrix Group in a shared office space in the historic DC area of Georgetown. Under her leadership, Matrix Group has blossomed into one of the top interactive agencies in the Washington D.C. area, employing more than 40 employees—all who bring exceptional talent and expertise to the table.

As a trusted advisor, Joanna inspires and motivates her clients and employees alike to simply, “be better.” Joanna’s mantra: “DO or DO NOT. There is NO TRY!” Her mantra combined with her leadership style has been right. Over the last 10 years, Matrix Group has executed high quality online projects for some of the nation’s most recognized organizations and institutions, including the National Park Foundation, Carnegie Endowment for International Peace, URAC and the Center for Budget and Policy Priorities.

It is also through Joanna’s vision that the company developed a web-based Association Management Software (AMS) product, MatrixMaxx, which is used by many associations nationally.

Awards and Mentions

Her leadership has not gone unrecognized. In 2009, she was honored by SmartCEO Magazine, as one of its “Top 100 Business Leaders,” and by Washingtonian Magazine as one of the top “100 Leaders in the DC Tech World,” or as she phrased a leading “techie.” In 2004, The Washington Business Journal named her one of the area’s most influential business women.

She has been featured on Executive Leadership Radio and was mostly interviewed by the Wall Street Journal and Forbes Magazine. Recognized an expert in Web strategies and development, and social media, Joanna has spoken at conferences throughout the country, including Network Solutions GrowSmartBiz Conference in Washington, D.C., the Segal IT Summit in Phoenix The Direct Selling Association’s Communications and Internet Marketing Seminar in Las Vegas.

Community Involvement

Joanna is actively involved with her community, serving on the board of directors of Doorways for Women and Families, a nonprofit organization that strives to end homelessness and family and intimate partner violence by offering safe shelter and housing, life changing support services and community advocacy in the Arlington, and being mom to her two sons, CJ and MJ.

Joanna’s Backgroud

Prior to Matrix Group, Joanna was President of Business Information Network, a Web development company. Joanna received her Bachelor’s degree in International Relations from Stanford University and Master’s degree from the School of Advanced International Studies at Johns Hopkins University

Stay Connected

Be sure to check out Joanna’s blog, The Matrix Files where she shares her perspectives on the advancement of web technologies, covering hot topics in social media, enhancing brand presence on the web, and many other issues. You can also follow her on Twitter.

Watch Joanna’s Latest Interview

The Matrix Minute features interviews with experts at Matrix Group and in the industry. Joanna explores everything from what's hot in the web world and more.

Subscribe to the Matrix Minute

Read Joanna’s Latest Blog Post on

November 19, 2014 Intentional Marketing: Who Should Attend Your Next Conference or Convention?

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