Leadership Team

The Matrix Group management team is committed to delivering the best Web solutions to our clients. Together we bring years of experience working with associations, non-profits, commercial businesses, Web technologies, interactive design, development and customer support. We have helped organizations develop award winning Web sites, enhance their online presence and improve member benefits.

Joanna Pineda
CEO, Chief Trouble Maker
Joanna is known for her visionary big-picture thinking and drive for excellence. Combining her broad liberal arts background and passion for technology, she started Matrix Group in 1999, today a leading interactive agency in the greater Washington D.C. area. Full Bio
Maki Kato
Chief Technology Officer and Vice President of Engineering
As CTO and VP of Engineering, Maki is responsible for all of Matrix Groups system infrastructure, architecture, business systems, application development, evaluation and selection of new technologies, and customer hosting, maintenance, and support. Full Bio
Alex Pineda
Creative Director
Alex’s primary focus is to understand our client's organizational goals, brand, and the needs of those they serve, and then translate them into immersive and compelling designs. Full Bio
Eric Fair
Director of Client Services
Eric is responsible for leading client engagements in Web design, application development, content management system implementation, database integration, e-commerce, and marketing communications and branding programs. Full Bio
Tanya Kennedy Luminati
Director of MatrixMaxx, an AMS Solution
As Director of MatrixMaxx™ Tanya works closely with all our association clients. She is responsible for leading the client engagements analyzing their business processes and identifying ways to simplify and streamline their day-to-day activities. Full Bio