Not so long ago, clients and prospects would call me and say, “Joanna, I want my website to be more interactive.” They wanted to move beyond a website that just had a lot of text to one where visitors could fill out online forms, make purchases online, register for meetings, etc. Today, I would say […]
Version 13.2 of MatrixMaxx was released last week and it had several notable, new features related to visualization. The first is an infographics builder that lets clients chart meeting registrations against membership data and individual demographics. For example, a client might chart meeting registrations by member type, job level and job function. The second is […]
Last week, Matrix Group launched a redesigned version of this blog, TheMatrixFiles.net. Why redesign my blog? I wanted to update the layout and colors, I wanted each post to be more social, and, most importantly, I wanted the site to be responsive. Responsive web design is “an approach to web design in which a site […]
I love my iPads (I have an iPad1, iPad 2 and my 3 is on the way). I think most iPad owners feel the same way. I’ve owned an iPad for nearly two years but it wasn’t until recently that I realized just why websites look so good on this device. The iPad automatically scales […]
During a meeting with other CEOs last month, I noticed that nobody pulled out their laptops; instead, every person with a device was using an iPad. At least two of my clients have said they’ve turned in their laptops in favor of tablets. And a mom friend says she manages her entire household with her […]
Matrix Group recently had the pleasure of helping the Outdoor Foundation launch a new website for one of its initiatives — Outdoor Nation (ON). Outdoor Nation believes the world would be a better place if we all spent more time outdoors. Outdoor Nation hosts regional summits, connects outdoor enthusiasts through its social network on Ning […]
A couple of weeks ago, we unveiled a new home page for the Matrix Group website. We didn’t change the overall navigation and we didn’t create a new look and feel for the site. All we did was revamp the branding area and re-arrange elements on the home page. Small changes, big impact. Most organizations […]
Last night, Matrix Group hosted an Open House to welcome clients, partners, vendors and friends to our new office in Crystal City (okay, new as of August last year). We used the occasion to finish decorating the office and brought in Design Cuisine (Design), a leading catering company in the DC area, to orchestrate the […]
In the last twelve months, Facebook has made some major and minor changes to its interface. Each time they did this, there was hundreds of blog posts decrying or applauding the changes. There’s even a group called “I Automatically Hate The New Facebook Home Page.” Why do we get so upset when Facebook changes its […]