by Joanna Pineda Posted on February 8, 2011
Matrix Group recently worked with the Sheet Metal Workers – National Pension Fund (SMWNPF) on their website, which provides pension fund participants with information about the Fund, plan of benefits, financial information, forms, contact information, and frequently asked questions about the Fund. Matrix Group worked closely with SMWNPF staff to design a “user-centered website” that now speaks clearly to SMWNPF’s target audiences of employers, retirees, participants, trustees, SMWNPF staff and business managers of local union affiliates.
Matrix Group:
- Developed a robust navigation that helps visitors navigate to specific sections based on their needs. Visitors can navigate by audience, topic or most frequently requested information.
- Created a design that is friendly, professional but not slick, accurately echoing the image of the Fund. The design includes prominent calls to action, e.g., Participant Sign in and Employer Sign in.
- Implemented a content management system that allows SMWNPF staff to update the entire site without knowing html skills.
- Supported the launch of the website by developing a postcard and video that showcase the new site.
View the Sheet Metal Workers – National Pension Fund Website.
Related Articles
What is the Best Content Management System For an Association Website? Posted on March 8, 2023 We get a lot of RFP (Requests for Proposals) for association and nonprofit website redesigns. Often, one focus of the RFP is the technology that will power the new website. These RFPs have giant lists of requirements related to how content will be authored, formatted and published. We often get asked this question: What is the best content management system (CMS)...
Does Your Organization Need a Podcast? Posted on February 22, 2023 I love podcasts! I listen to at least one podcast every single day. And yes, I’m a podcaster. I have two podcasts: Associations Thrive is a podcast celebrating successful associations and their leaders and K Drama Chat is a podcast where my co-hosts and I take one Korean Drama (K Drama) each season and recap and analyze each episode. So, does...
Why Every CEO Needs a Great Microphone Posted on January 24, 2023 Now that I have a weekly podcast (Associations Thrive, available on all the major podcast networks), I interview CEOs, Executive Directors, and Presidents every single week. And you know what I’ve realized? Some chief execs have a great microphone or headset with a great microphone, and many do not. For the purposes of my podcast, I want the chief execs to...
