Matrix Group recently worked with the Sheet Metal Workers – National Pension Fund (SMWNPF) on their website, which provides pension fund participants with information about the Fund, plan of benefits, financial information, forms, contact information, and frequently asked questions about the Fund. Matrix Group worked closely with SMWNPF staff to design a “user-centered website” that now speaks clearly to SMWNPF’s target audiences of employers, retirees, participants, trustees, SMWNPF staff and business managers of local union affiliates.
- Developed a robust navigation that helps visitors navigate to specific sections based on their needs. Visitors can navigate by audience, topic or most frequently requested information.
- Created a design that is friendly, professional but not slick, accurately echoing the image of the Fund. The design includes prominent calls to action, e.g., Participant Sign in and Employer Sign in.
- Implemented a content management system that allows SMWNPF staff to update the entire site without knowing html skills.
- Supported the launch of the website by developing a postcard and video that showcase the new site.