Blog

Latest blog post

Seven Top Association Management Systems for Small and Medium Trade Associations in 2025

Last week, a group of Matrix Group staff hosted a Tech Talk on our favorite tech tools. The Tech Talk was inspired by a conversation with a client who wanted to […]

Read the post
5 Reasons NOT to Rebrand Your Organization
Posted on November 20, 2019
In my last blog post, I discussed the 7 good reasons to rebrand your organization. But when does it NOT make sense to rebrand? Here’s what my friend Jane Barwis, CEO […]
7 Reasons to Rebrand Your Organization
Posted on November 8, 2019
A brand is not a logo. A brand is not an identity. A brand is not a product. A brand is a person’s gut feeling about a product, service or […]
Don’t Reuse Passwords Already!
Posted on September 25, 2019
A couple of weeks ago, we had a security alert at the office. A client had called to say that a member reported a breach of the association’s website. Employees […]
Your Member Journeys ARE Your Brand
Posted on May 20, 2019
I conduct a lot of branding and user experience workshops. And my design team works on a lot of corporate identity kits; we redevelop logos, templates, print collateral, email templates, […]

subscribe

Tags