It’s Time To Make Your Website Mobile-Friendly… Really
by Joanna PinedaPosted on April 27, 2015
I was in a meeting with a client this week about their plans to redesign their website. He wondered if the organization should invest in responsive design. Wha?
“Hold on,” I said. “I don’t think going mobile-friendly is optional these days.” But, he argued, responsive design adds to the project budget and his site doesn’t currently get much mobile traffic.
It’s true. Responsive design can increase the total cost of a redesign by 5-20% of the total cost. BUT:
Last week, Google rolled out its mobile-friendly update, which significantly boosts the ranking of mobile-friendly pages on mobile search. And as I blogged last month, every organization should care about search, which means caring how Google ranks your website.
Your mobile traffic will increase. Across ALL of our clients, mobile traffic increased dramatically within six months after a website goes mobile. Basically, if you build it, they will come… promise.
Our clients that have made their email templates responsive have seen an increase in their open rates. This doesn’t surprise us since mobile accounts for more than half of email opens (Litmus).
So, what are you waiting for? If your website isn’t responsive, it’s time and it’s not optional.
Over the past couple of years of hosting my Associations Thrive podcast, I’ve interviewed well over a hundred association and nonprofit CEOs about what they’re doing to help their organizations thrive. The conversations are inspiring, filled with examples of strategic initiatives, membership growth, innovative partnerships, and new revenue streams. And yet, there’s one topic that rarely comes up unless there’s a...
A few months ago, we shared how Matrix Group chose Fathom as our AI-powered note-taking app after testing multiple options. It was an exciting step in our AI journey—one that promised to make note taking more accurate and efficient, ensuring that key takeaways didn’t get lost in the shuffle. But as we started using Fathom more regularly, we ran into some...
In honor of Earth Day, I want to share a story about our recent office closing at Matrix Group, and how we tried to do it in the most sustainable, community-minded way possible. Closing our Arlington, VA office was a bittersweet milestone. After years of working fully remotely and knowing that remote work was here to stay for us, it didn’t...
