While preparing for a Matrix Group seminar on usage reports, I decided to get the latest news about Google Analytics and WebTrends on Demand. I found all the information about Google Analytics on the Google site with no problems. The WebTrends site advertised a Fact Sheet that promised more technical details about features and implementation, but I had to register.
Okay, I figure, I’m already a customer of the server software, why not register to get the Fact Sheet? The registration process was two screens, then I was directed to the PDF of the Fact Sheet. Guess what? The fact sheet was nothing but a page and half of marketing fluff that was absolutely NOT worth me registering for it. The Fact Sheet had no technical specs, no descriptions of the reports, and no pricing information. It was totally useless.
I was so mad that when the e-mail confirmation came in, asking me to confirm my subscription to the WebTrends on Demand newsletter, I promptly deleted it.
For all you marketers out there, if you want me to register for your Fact Sheet, White Paper or Technical Requirements document, please make it worth my while. Give me rich details, technical requirements, screen shots, customer testimonials, tips and pricing. Otherwise, I will delete your content in the future. Worse, I may even put you on my spam list.