Amazon.com is really lucky that Google.com indexes its content and then adds the fabulous Google search algorithms to searches. In order to find something on Amazon.com, I had to find it on Google.com.
My son begged me to purchase software based on the Dr. Seuss ABC Book. We had previously seen the program at the Apple Store. Even though I have a Mac at home, CJ’s computer is a PC and I wanted the PC version for him.
So I went to Amazon.com and typed “dr. Seuss alphabet software.” I got nothing. I tried “dr. seuss alphabet” and didn’t get any software.
I should have typed “dr. seuss ABC software” but somehow, I had alphabet on the brain. It was late and my normally decent searching skills were not kicking in.
So I went to Google.com and typed “dr. Seuss alphabet software” and yes, you guessed it, Google found the product I wanted on Amazon.com; it was the second link.
Google’s legendary search algorithms did it again. Alphabet got equated to ABC and I got what I needed. I bet I’m not the only person who has gone to Google.com to find the content on another site. If I wanted to, I could have asked Google to search for “dr. Seuss alphabet software” on the Amazon.com site by typing “dr. Seuss alphabet software site:amazon.com.”
Lesson for all of us who build Web sites: make sure your site is visible to Google and other Internet search engines (more on that topic in another post).
I have two friends who have walked the Camino del Santiago. The friends are Peter Schwartz, who is my business coach, and Gordon Bernhardt, a member of my CEO peer group. Both of them did the French route, which takes you from St Jean Pied de Port to Santiago de Compostela. It's a 500-mile journey that you do on foot over...
Our online identities are, unfortunately, not in our control. The internet was created for communication between computers, but our presence as individuals on the internet is less formally defined. We create online accounts and over time we may forget they exist, if we haven’t already forgotten our passwords. Technology advocates argue that we need an identity layer for the internet. We...
Google for leadership lessons from the martial arts and you’ll get a jillion posts. Most of them focus on skills you’ll develop from practicing the martial arts. Skills like focus, discipline, respect, confidence, flexibility, etc. I recently did a webinar for UST Education on just this topic BUT my leadership lessons are ones I learned from my master, Master Seung Hum...
