Amazon.com is really lucky that Google.com indexes its content and then adds the fabulous Google search algorithms to searches. In order to find something on Amazon.com, I had to find it on Google.com.
My son begged me to purchase software based on the Dr. Seuss ABC Book. We had previously seen the program at the Apple Store. Even though I have a Mac at home, CJ’s computer is a PC and I wanted the PC version for him.
So I went to Amazon.com and typed “dr. Seuss alphabet software.” I got nothing. I tried “dr. seuss alphabet” and didn’t get any software.
I should have typed “dr. seuss ABC software” but somehow, I had alphabet on the brain. It was late and my normally decent searching skills were not kicking in.
So I went to Google.com and typed “dr. Seuss alphabet software” and yes, you guessed it, Google found the product I wanted on Amazon.com; it was the second link.
Google’s legendary search algorithms did it again. Alphabet got equated to ABC and I got what I needed. I bet I’m not the only person who has gone to Google.com to find the content on another site. If I wanted to, I could have asked Google to search for “dr. Seuss alphabet software” on the Amazon.com site by typing “dr. Seuss alphabet software site:amazon.com.”
Lesson for all of us who build Web sites: make sure your site is visible to Google and other Internet search engines (more on that topic in another post).
I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. At all of these events, there are presentations and discussions about new products and new partnerships that associations can invest in and offer to their members. I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator; this makes no sense...
“Trust in companies from global companies is in decline, worry over societal threats and establishment leaders misleading us is growing, while peers are as trusted as scientists for information on new innovations.” – 2024 Edelman Trust Barometer A couple of weeks ago, I facilitated a discussion through UST Education about trust and associations with Melanie Gottlieb, CEO of the American Association...
When welcoming a new staff member into your organization, the onboarding process plays a pivotal role in shaping their future at your association. It's not just about acquainting them with the organization, their colleagues, or the physical workspace; it's also crucial to empower them with the tools and knowledge they need to thrive. And your Association Management System (AMS) is one...
