Why Your CEO Needs to Attend Your Redesign Meeting
by Joanna PinedaPosted on May 18, 2017
I attend a lot of kickoff meetings. For redesigns, mobile apps, custom databases, you name it.
The best kickoff meetings are the ones where the CEO, Executive Director, the EVP or President attend, participate actively and provide insight. Why?
When the top person in the organization attends a meeting, staff know that meeting is important. Staff show up and pay attention.
The CEO usually has a good read on who the organization’s target audiences are and what they need. This perspective usually comes from their frequent interactions with members, partners, sponsors, the media, and Capitol Hill.
The top person is also usually the top spokesperson for the organization, they can best articulate the brand, mission and voice.
If your CEO opts not to attend, telling you he or she trusts your judgment, still ask for a 20 minute meeting. Ask him or her to rank target audiences and describe what success looks like for your project. Any decent CEO will give you 20 minutes and his or her insight will be an invaluable road map to success.
Now that I have a weekly podcast (Associations Thrive, available on all the major podcast networks), I interview CEOs, Executive Directors, and Presidents every single week. And you know what I’ve realized? Some chief execs have a great microphone or headset with a great microphone, and many do not. For the purposes of my podcast, I want the chief execs to...
In case you missed it, Matrix Group now has a podcast. It’s called Associations Thrive! Each week, I interview association and nonprofit CEOs, Presidents and Executive Directors about the things their organization is doing to increase membership, generate revenue, and ultimately thrive. Associations Thrive came out of a marketing planning meeting I held with my team at the beginning of Summer...
Struggling to find the perfect gift for the techies in your life? With technology continuing to evolve at a breakneck speed and the fact that techies can be so particular (we can say this because we know: we are them!), it can be tough to know what gift to give that will be a joy and delight, and not outdated. To...