Why Your CEO Needs to Attend Your Redesign Meeting
by Joanna PinedaPosted on May 18, 2017
I attend a lot of kickoff meetings. For redesigns, mobile apps, custom databases, you name it.
The best kickoff meetings are the ones where the CEO, Executive Director, the EVP or President attend, participate actively and provide insight. Why?
When the top person in the organization attends a meeting, staff know that meeting is important. Staff show up and pay attention.
The CEO usually has a good read on who the organization’s target audiences are and what they need. This perspective usually comes from their frequent interactions with members, partners, sponsors, the media, and Capitol Hill.
The top person is also usually the top spokesperson for the organization, they can best articulate the brand, mission and voice.
If your CEO opts not to attend, telling you he or she trusts your judgment, still ask for a 20 minute meeting. Ask him or her to rank target audiences and describe what success looks like for your project. Any decent CEO will give you 20 minutes and his or her insight will be an invaluable road map to success.
Over the past couple of years of hosting my Associations Thrive podcast, I’ve interviewed well over a hundred association and nonprofit CEOs about what they’re doing to help their organizations thrive. The conversations are inspiring, filled with examples of strategic initiatives, membership growth, innovative partnerships, and new revenue streams. And yet, there’s one topic that rarely comes up unless there’s a...
A few months ago, we shared how Matrix Group chose Fathom as our AI-powered note-taking app after testing multiple options. It was an exciting step in our AI journey—one that promised to make note taking more accurate and efficient, ensuring that key takeaways didn’t get lost in the shuffle. But as we started using Fathom more regularly, we ran into some...
In honor of Earth Day, I want to share a story about our recent office closing at Matrix Group, and how we tried to do it in the most sustainable, community-minded way possible. Closing our Arlington, VA office was a bittersweet milestone. After years of working fully remotely and knowing that remote work was here to stay for us, it didn’t...
