What Do Successful Associations Have in Common? What We’re Learning from the Associations Thrive Podcast

by Joanna Pineda Posted on January 4, 2023

In case you missed it, Matrix Group now has a podcast. It’s called Associations Thrive! Each week, I interview association and nonprofit CEOs, Presidents and Executive Directors about the things their organization is doing to increase membership, generate revenue, and ultimately thrive.

Associations Thrive came out of a marketing planning meeting I held with my team at the beginning of Summer 2022. You see, at least once a year, we do a webinar where we showcase some of the amazing projects of our clients. This year, we thought, “Why not showcase what associations and nonprofits are doing, regardless of whether or not they’re clients, and why not do it through a podcast for greater reach?”

So in October of this year, we launched the Associations Thrive podcast. The podcast is available on Apple, Google, Spotify, Amazon Music and Stitcher (you have no reason not to listen!). I am absolutely loving the conversations I’m having with my guests, some of whom are clients, while many are not.

What are some of the themes that are emerging? What do successful organizations all have in common? Here’s what we’ve learned so far:

What a pleasure and an honor to learn about these successful association leaders and their organizations. I hope you’ll give Associations Thrive a listen and give me feedback on the content, format and guests. And if your organization has added member services, updated its governance, or launched new services and are seeing great results, I want to hear your story! Please ask your chief executive (or their assistant, most likely) to visit https://podcast.matrixgroup.net to apply to be on Associations Thrive!

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