by Joanna Pineda Posted on July 6, 2009
The National Hospice Foundation (NHF) raises critical funds needed to serve more than 3400 hospice and palliative care member providers. Matrix Group collaborated with NHF on the redesign to help convert visitors into donors, and encourage donors to become members of the foundation’s Legacy Society, a planned giving program.
Matrix created a new site that includes:
- A warm, welcoming color palette and a sophisticated appearance reflecting NHF’s organizational culture.
- Intuitive navigation so that the site is accessible to all who participate in the hospice community.
- A compelling section, called “See how NHF puts your gifts to use,” featuring testimonials, and personal stories of how donations directly help recipients.
- A Social Networking section featuring Twitter, Facebook and a form where visitors can sign up for NHF News based on their specific interests.
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I have two friends who have walked the Camino del Santiago. The friends are Peter Schwartz, who is my business coach, and Gordon Bernhardt, a member of my CEO peer group. Both of them did the French route, which takes you from St Jean Pied de Port to Santiago de Compostela. It's a 500-mile journey that you do on foot over...
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Our online identities are, unfortunately, not in our control. The internet was created for communication between computers, but our presence as individuals on the internet is less formally defined. We create online accounts and over time we may forget they exist, if we haven’t already forgotten our passwords. Technology advocates argue that we need an identity layer for the internet. We...
Leadership Lessons from the Martial Arts Posted on June 20, 2023
Google for leadership lessons from the martial arts and you’ll get a jillion posts. Most of them focus on skills you’ll develop from practicing the martial arts. Skills like focus, discipline, respect, confidence, flexibility, etc. I recently did a webinar for UST Education on just this topic BUT my leadership lessons are ones I learned from my master, Master Seung Hum...