by Joanna Pineda Posted on January 2, 2013
Gibraltar Associates, a leading public relations agency, partnered with Matrix Group to create a video for the National Association for the Advancement of Colored People (NAACP) as part of the NAACP’s initiative to combat HIV in the African-American community.
To kick off their campaign, the NAACP wanted to create a dynamic, powerful video that addresses faith leaders in African communities across the nation. The NAACP is working with the Black Church to encourage faith leaders to rally their parishioners to take a stand against the HIV/AIDS crisis.
Gibraltar Associates partnered with Matrix Group to create an inspirational video. Here’s what we did:
- Created a video that addresses this national epidemic, and also evokes a sense of urgency and encourages African Americans nationwide to combat HIV in their communities.
- Constructed a video that layered the animations, inspirational music and powerful voiceover talent
- Created and incorporated a series of animated infographics adapted from the still images and statistics provided by Gibraltar Associates.
- Integrated the online video into the national initiative’s multi-faceted campaign.
Watch the Video
When Do Your Customer Journeys Actually Begin? Posted on August 24, 2023
I have two friends who have walked the Camino del Santiago. The friends are Peter Schwartz, who is my business coach, and Gordon Bernhardt, a member of my CEO peer group. Both of them did the French route, which takes you from St Jean Pied de Port to Santiago de Compostela. It's a 500-mile journey that you do on foot over...
Verifiable Credentials: New Technology for Association Membership? Posted on August 17, 2023
Our online identities are, unfortunately, not in our control. The internet was created for communication between computers, but our presence as individuals on the internet is less formally defined. We create online accounts and over time we may forget they exist, if we haven’t already forgotten our passwords. Technology advocates argue that we need an identity layer for the internet. We...
Leadership Lessons from the Martial Arts Posted on June 20, 2023
Google for leadership lessons from the martial arts and you’ll get a jillion posts. Most of them focus on skills you’ll develop from practicing the martial arts. Skills like focus, discipline, respect, confidence, flexibility, etc. I recently did a webinar for UST Education on just this topic BUT my leadership lessons are ones I learned from my master, Master Seung Hum...