by Joanna Pineda Posted on February 15, 2012
The American College of Sports Medicine (ACSM) is the largest sports medicine and exercise science organization in the world. Its membership represents all types of sports medicine professionals. The redesign of ACSM’s website could not have come at a better time. With healthcare and preventative medicine at top of many people’s minds, ACSM leveraged the website redesign as an opportunity to reinforce its position as setting the “gold standard of sports medicine”, brand itself as a dynamic organization, and share its wealth of information to its members, the public and the media.
To support ACSM’s vision and goals, Matrix Group:
- Implemented a CMS driven by a robust taxonomy, allowing visitors to search by health related issues and topics as well as keywords — from yoga to heart attack prevention.
- Designed a comprehensive navigation, making information easily accessible to visitors and
- Crafted a beautiful design that evokes the energy and showcases the diversity of the sports medicine fieldand ACSM’s membership.
- Integrated the website with ACSM’s membership database, creating single sign-on for members to access protected member content.
Visit The American College of Sports Medicine Website.
Related Articles
What is Answer Engine Optimization (AEO)? Posted on June 24, 2025 Summary: Answer Engine Optimization (AEO) is the strategy of structuring your content so it becomes the direct answer to specific questions people ask through Google, AI tools like ChatGPT or Gemini, and voice assistants like Siri or Alexa. It builds on strong SEO practices and helps your content show up when there’s only room for one answer. For associations, AEO is...
Seven Top Association Management Systems for Small and Medium Trade Associations in 2025 Posted on June 5, 2025 Summary What are the best association management systems for small and medium trade associations in 2025? The top AMS platforms for small and medium trade associations in 2025 include MatrixMaxx, MemberClicks, Novi AMS, GrowthZone, Cobalt, Wild Apricot, and StarChapter. These systems are built to support organization-based memberships, complex dues structures, company directories, industry-specific data, and advocacy tools. When choosing an AMS,...
Why Every Association CEO Must Be a Tech CEO Posted on May 8, 2025 Over the past couple of years of hosting my Associations Thrive podcast, I’ve interviewed well over a hundred association and nonprofit CEOs about what they’re doing to help their organizations thrive. The conversations are inspiring, filled with examples of strategic initiatives, membership growth, innovative partnerships, and new revenue streams. And yet, there’s one topic that rarely comes up unless there’s a...
