by Joanna Pineda Posted on February 8, 2011
Matrix Group recently worked with the Sheet Metal Workers – National Pension Fund (SMWNPF) on their website, which provides pension fund participants with information about the Fund, plan of benefits, financial information, forms, contact information, and frequently asked questions about the Fund. Matrix Group worked closely with SMWNPF staff to design a “user-centered website” that now speaks clearly to SMWNPF’s target audiences of employers, retirees, participants, trustees, SMWNPF staff and business managers of local union affiliates.
Matrix Group:
- Developed a robust navigation that helps visitors navigate to specific sections based on their needs. Visitors can navigate by audience, topic or most frequently requested information.
- Created a design that is friendly, professional but not slick, accurately echoing the image of the Fund. The design includes prominent calls to action, e.g., Participant Sign in and Employer Sign in.
- Implemented a content management system that allows SMWNPF staff to update the entire site without knowing html skills.
- Supported the launch of the website by developing a postcard and video that showcase the new site.
View the Sheet Metal Workers – National Pension Fund Website.
Related Articles
Seven Top Association Management Systems for Small and Medium Trade Associations in 2025 Posted on June 5, 2025 Summary What are the best association management systems for small and medium trade associations in 2025? The top AMS platforms for small and medium trade associations in 2025 include MatrixMaxx, MemberClicks, Novi AMS, GrowthZone, Cobalt, Wild Apricot, and StarChapter. These systems are built to support organization-based memberships, complex dues structures, company directories, industry-specific data, and advocacy tools. When choosing an AMS,...
Why Every Association CEO Must Be a Tech CEO Posted on May 8, 2025 Over the past couple of years of hosting my Associations Thrive podcast, I’ve interviewed well over a hundred association and nonprofit CEOs about what they’re doing to help their organizations thrive. The conversations are inspiring, filled with examples of strategic initiatives, membership growth, innovative partnerships, and new revenue streams. And yet, there’s one topic that rarely comes up unless there’s a...
AI Note-Taking Part 2: Lessons from Five Months of Testing and Refining Posted on May 1, 2025 A few months ago, we shared how Matrix Group chose Fathom as our AI-powered note-taking app after testing multiple options. It was an exciting step in our AI journey—one that promised to make note taking more accurate and efficient, ensuring that key takeaways didn’t get lost in the shuffle. But as we started using Fathom more regularly, we ran into some...
