by Joanna Pineda Posted on October 31, 2008
Matrix Group International Inc. is a leading interactive agency for associations and non-profit organizations.
The Matrix Group Web site was overdue for a redesign. The goal of the project was to update our branding, attract new customers and employees, showcase our work, and provide more and better information on our services, products, and career opportunities. The new site features a completely new navigation system and design, an updated logo and color palette, and a mini-movie on the home page. We also rewrote nearly all of the content on the site, and added links to related content. If you check out only one thing on the site, see our portfolio page that shows off samples of our work using an interactive interface.
When Do Your Customer Journeys Actually Begin? Posted on August 24, 2023
I have two friends who have walked the Camino del Santiago. The friends are Peter Schwartz, who is my business coach, and Gordon Bernhardt, a member of my CEO peer group. Both of them did the French route, which takes you from St Jean Pied de Port to Santiago de Compostela. It's a 500-mile journey that you do on foot over...
Verifiable Credentials: New Technology for Association Membership? Posted on August 17, 2023
Our online identities are, unfortunately, not in our control. The internet was created for communication between computers, but our presence as individuals on the internet is less formally defined. We create online accounts and over time we may forget they exist, if we haven’t already forgotten our passwords. Technology advocates argue that we need an identity layer for the internet. We...
Leadership Lessons from the Martial Arts Posted on June 20, 2023
Google for leadership lessons from the martial arts and you’ll get a jillion posts. Most of them focus on skills you’ll develop from practicing the martial arts. Skills like focus, discipline, respect, confidence, flexibility, etc. I recently did a webinar for UST Education on just this topic BUT my leadership lessons are ones I learned from my master, Master Seung Hum...