Food Marketing Institute Website Redesign

by Joanna Pineda Posted on June 11, 2012

The Food Marketing Institute (FMI) is an international trade association for the food retail industry representing an international network of food retailers and wholesalers—everything from multi-million dollar supermarket chains to small mom and pop shops.

As the mood marketing industry is rapidly changing, FMI decided to engage in a re-branding effort, re-emerging as the “voice for the food retail industry.” As part of the re-branding, FMI needed to redesign its website to better communicate its position and serve its members. FMI also knew that this was the perfect opportunity to implement a mobile strategy by making its website accessible on all types of devices.

FMI teamed up with its longtime partner Matrix Group to redesign the website. We:

Visit the Food Marketing Institute Website.

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