by Joanna Pineda Posted on February 25, 2009
The International Association of Chiefs of Police (IACP) is the world’s oldest and largest nonprofit membership organization of police executives, consisting of operating chief executives of international, federal, state and local agencies of all sizes. As part of a national recruitment effort, IACP and the Bureau of Justice Assistance tasked Matrix Group International with creating a new “Discover Policing” Web site to help attract more recruits to this exciting field.
The Web site is designed to overcome stereotypes about careers in law enforcement, demonstrate the skills and experiences available, and create excitement about the profession. Through a striking design, a CMS that lets IACP staff update the site without knowing any html skills, pages that have been optimized for search engine indexing and viral options (send to a friend, social bookmarking), the new Web site is already generating rave reviews among law enforcement agencies, parents, counselors and potential recruits.
Related Articles
How We Closed Our Office Sustainably — and Made a Lot of People Happy Posted on April 22, 2025 In honor of Earth Day, I want to share a story about our recent office closing at Matrix Group, and how we tried to do it in the most sustainable, community-minded way possible. Closing our Arlington, VA office was a bittersweet milestone. After years of working fully remotely and knowing that remote work was here to stay for us, it didn’t...
Work 5.0 and the Future of Work at Matrix Group Posted on April 17, 2025 On Monday, March 31st, Matrix Group said goodbye to our office on the 3rd floor of 2611 South Clark Street in Crystal City. We moved into this space in July 2019, a mere nine months before the pandemic began. This new office was light-filled, full of collaborative spaces, decorated with purple splashes and Star Wars toys, and full of the latest...
How to Customize ChatGPT to Avoid Overused AI Words Posted on April 3, 2025 CEO Joanna Pineda and I have a running joke that whenever we see “delve” and “embark” used in the same paragraph (even better if it’s the same sentence) we wager a lot that AI was involved in the drafting. If you've been using AI tools like ChatGPT for content creation, you’ve probably noticed this, too. AI definitely favors certain words -...
