by Joanna Pineda Posted on March 15, 2013
The American Counseling Association (ACA) is a not-for-profit, professional and educational organization that is dedicated to the growth and enhancement of the counseling profession. Founded in 1952, ACA is the world’s largest association exclusively representing professional counselors in various practice settings.
ACA needed to redesign its website to support the demanding needs of counselors who serve in various practice settings worldwide. Members told ACA they wanted:
- A more robust search to find things quickly
- An easier way to complete tasks, e.g., renewing memberships, registering for courses and conferences, etc.
- Easily accessible resources to help counselors with their daily work and career advancement
- A website that explains who counselors are, how they help clients, and why they fill an important need in our communities
To help ACA reach their goals, Matrix Group:
- Created dynamic topic pages in the Knowledge Center.
- Achieved single sign-on (SSO) between the Sitefinity CMS, the iMIS association management software, Wiley Publishing and Higher Logic’s community platform.
- Made the website mobile-friendly through responsive design
- Created a tutorial that introduces visitors to the site and teaches them how to use the site to get the most out of their membership.
Visit the ACA website.
Related Articles
When Do Your Customer Journeys Actually Begin? Posted on August 24, 2023 I have two friends who have walked the Camino del Santiago. The friends are Peter Schwartz, who is my business coach, and Gordon Bernhardt, a member of my CEO peer group. Both of them did the French route, which takes you from St Jean Pied de Port to Santiago de Compostela. It's a 500-mile journey that you do on foot over...
Verifiable Credentials: New Technology for Association Membership? Posted on August 17, 2023 Our online identities are, unfortunately, not in our control. The internet was created for communication between computers, but our presence as individuals on the internet is less formally defined. We create online accounts and over time we may forget they exist, if we haven’t already forgotten our passwords. Technology advocates argue that we need an identity layer for the internet. We...
Leadership Lessons from the Martial Arts Posted on June 20, 2023 Google for leadership lessons from the martial arts and you’ll get a jillion posts. Most of them focus on skills you’ll develop from practicing the martial arts. Skills like focus, discipline, respect, confidence, flexibility, etc. I recently did a webinar for UST Education on just this topic BUT my leadership lessons are ones I learned from my master, Master Seung Hum...