Thank Goodness Someone Bought Delicious or Why I’m a Prolific Social Bookmarker

by Joanna Pineda Posted on May 27, 2011

Some of you know that I’m a prolific social bookmarker. I use a social bookmarking site called Delicious to store and organize my Web bookmarks. I don’t use the bookmarking function in my Web browser because I use too many devices every day: my Sony laptop when I’m at work, my Apple laptop when I’m at home, and my iPad and Palm Pre smartphone from everywhere. By using a social bookmarking site, I have access to all of my bookmarks from anywhere.

But what’s even cooler about social bookmarking is that my bookmarks are public (unless I mark specific links private, which I do when they’re links to sites related to my children or my friends), which means I can easily share my bookmarks with others. For example, I use the RSS feed from my Delicious account ( to share my bookmarks on this blog (check the bottom, right column), and I encourage my staff to access my bookmarks when they’re looking for Internet statistics or case studies.

Finally, I love that I can create a taxonomy for my bookmarks. I’ve carefully created a list of categories that I’m interested in and whenever I bookmark a link, I associate that link with one or more categories. For example, I categorized an article on optimizing your Facebook page for search engines under the tags of Facebook and SEO. I have 148 tags and I bookmark sites nearly daily.

So I was very happy to learn that social bookmarking of choice, Delicious, which had been bought by Yahoo! several years ago and then put on the block recently, had been purchased by the founders of YouTube. You see, I started my social bookmarking life on a platform called Magnolia. I loved Magnolia and still think the user interface is better than that of Delicious, but January 2009, Magnolia suffered a huge data loss and I nearly lost all of my bookmarks. So I switched over to Delicious and I never looked back. If Delicious had gone under (which was a possibility if no buyer were found), I could have exported my bookmarks, but it’s always hard switching platforms and getting used to a new interface.

If you haven’t yet discovered social bookmarking, I encourage you to give it a try. Not only are my bookmarks easily accessible, I have found amazing resources by checking Delicious’ top links and exploring the bookmarks of other people. It’s fascinating when thousands of other people have bookmarked your same links and equally interesting when you’re the first person to save a bookmark.

How about you? Are you a social bookmarker? What’s your platform of choice?

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