How To Get Your Brand Pages Ready for the New Facebook News Feed

by Joanna Pineda Posted on March 20, 2013

Facebook logoEarlier this month, Facebook announced that users’ home page will soon be transformed into a revamped newsfeed. If you’re the administrator for a brand page, here are some things you should know about the new News Feed.

Facebook Will Let Users Choose the Feeds They Want To See. Today, Facebook tries to guess what posts, images and links will most interest you. It’s called EdgeRank and it’s based on a complex algorithm that’s based on four factors: whether you’ve interacted with a friend or brand before (including frequency), other people’s reactions to a post (i.e., if lots of your friends are commenting on a post, chances are you’ll see that post in your feed), your interactions with posts of that type in the past (i.e., if you seem to like photos, you’ll see more photos), and whether or not a post has received complaints. With the new News Feed, Facebook will let you choose the feeds you want to see: Friends, Photos, Music, Following, Games, etc. So is EdgeRank dead? At least a few Facebook experts think so.

Images and Video Will Rule. The Facebook News Feed will be all about photos and videos. Newsfeed will be bursting with large images and videos, including videos from third party sites. As I’ve noted above, Facebook will let users view just photos from friends and pages they like. So what happens if your organization tends to post Facebook updates with no images? Your updates will probably be largely ignored. Bottom line: think big, bold images because they will dominate the News Feed.

Third Party Content Regains Status. If you’ve got great content on a blog, community site, YouTube, Pinterest or Instagram, for example, Facebook will let you feature those links and posts prominently, especially if they have nice images.

How to get ready for Newsfeed?

Are you ready for the new News Feed? It’s coming and you want to be sure that your followers continue to WANT to read your posts and allow your posts to be featured in their feeds.



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