Quick Response codes, or QR codes, are web shortcuts that let your customers snap a photo of something that looks like a square bar code and be taken automatically to a web page, video or file. So instead of typing a long URL into their phone or tablet browser, users just access their QR code app and snap a photo.
QR codes were everywhere at the SMACNA convention.
At registration, a QR code took you directly to the SMACNA convention app in the iTunes store.
The signs for the sessions had QR codes that took you directly to the each session’s handout.
Some of the exhibitors had QR codes that took you directly to their website, product video or special offer.
How about you? How is your organization using QR codes at your conferences and tradeshows?
We work with a lot of associations, databases, and data. Unlike a fine wine, data does not get better with age. It ages rather poorly, in fact, like a loaf of bread. One moment it seems fine, and the next moment it is in the trash. While a handful of organizations are truly not connecting the dots (I had one staff...
BIG changes are here with the release of version 24.1 of MatrixMaxx™, a leading Association Management System (AMS) that helps trade associations and professional societies manage their organizations better, have great member journeys, and be higher performing through data. The past several releases have focused primarily on under-the-hood optimizations and updates, but 24.1 brings a cornucopia of tantalizing visual and organizational...
Matrix Group is officially 25 years old today. I say “officially” because May 1 is the date on our incorporation papers, but the real date is April 22, when I opened up shop in shared office space in Georgetown, Washington, DC. If you want to hear stories about when, why and how I started the company, listen to this week’s episode...