Quick Response codes, or QR codes, are web shortcuts that let your customers snap a photo of something that looks like a square bar code and be taken automatically to a web page, video or file. So instead of typing a long URL into their phone or tablet browser, users just access their QR code app and snap a photo.
QR codes were everywhere at the SMACNA convention.
At registration, a QR code took you directly to the SMACNA convention app in the iTunes store.
The signs for the sessions had QR codes that took you directly to the each session’s handout.
Some of the exhibitors had QR codes that took you directly to their website, product video or special offer.
How about you? How is your organization using QR codes at your conferences and tradeshows?
I have two friends who have walked the Camino del Santiago. The friends are Peter Schwartz, who is my business coach, and Gordon Bernhardt, a member of my CEO peer group. Both of them did the French route, which takes you from St Jean Pied de Port to Santiago de Compostela. It's a 500-mile journey that you do on foot over...
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