Ask Your Organization These Questions to Increase Your Membership Renewal Rate

by Joanna Pineda Posted on December 19, 2018
I’m working with a number of associations that are experiencing higher than desired membership churn rates. In some cases, nearly 25% of the membership does not renew each year. That’s a lot of members to recruit each year, just to recover from the previous year’s loss.
What to do? In this instance, we get curious about the new membership onboarding process and we ask these questions:
If you’re not already tracking this information, it’s time to start! You’ll get valuable into who is not renewing and get a head start on getting those renewal rates up. In future blog posts, I’ll share tips and strategies for creating amazing new member onboarding journeys. Make 2019 the year of intentional new member journeys!

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