This whole campaign has been about social media and group effort. First, I polled the Matrix Group staff to see if they wanted to repeat the social media fundraiser from last year. The answer was yes. Then I asked the staff to nominate their favorite charities; I picked the top 5 charities selected by staff.
Next, we reached out to the local charities and asked them to create an informative video that makes the case for giving them money. Not surprisingly, we got amazing, authentic videos from each organization. One was created by a volunteer who did a stellar job.
Next, we came up with a way to fold in social media, increase our reach, and make the campaign fun. So we filmed a kitschy video that explains the campaign and tied the donations to getting new likes on Facebook and subscribers on YouTube. The whole campaign, including creating the video, working with the charities and putting it all together on the web was made possible by my amazing staff.
Check out our funny video on YouTube explaining the campaign and introducing the charities.
Watch the videos of the five deserving organizations on YouTube. The five organizations are Doorways for Women and Families, Food and Friends, SPCA of Northern VA, Washington Animal Rescue League and the Washington Area Bicyclist Association.
Here’s how YOU can raise money for those in need this holiday season:
- Like us on our Facebook page.
- Subscribe to our YouTube channel.
- Vote for your favorite charity or charities by liking their videos on our YouTube channel.
- Spread the word about the campaign to your networks on Twitter, Facebook and Google+.
You’ve got until December 20 to like, subscribe, vote and share. I’d love to raise $5,000. Can you help?
One reply on “Matrix Group Is Raising Money for Local Charities!”
Great idea! Most people are getting themselves involved with social media nowadays. Its a perfect time to take advantage of it and make use of it for a good cause such as raising fund for a charity.