by Joanna Pineda Posted on August 24, 2012
Matrix Group developed a Facebook app for Goodwill Industries International as part of the organization’s Donate Movement. The interactive campaign demonstrates how supporters’ donations of clothes and everyday household items are transformed into funds that support the organization’s mission.
In order to further expose the Donate Movement and expand its reach, Goodwill® sought to implement its popular Donate Match Game as a Facebook App. In order to help bring this vision to life, Matrix Group:
- Adapted the original iOS game to comply with Facebook’s rules for apps.
- Created Facebook-specific paths for users to publish their scores and thus gain exposure for the game and the Donate Movement.
- Developed a registration form, which is automatically completed when the player finishes the game. The completed form allows users to enter a contest for a free laptop, provided by Family Circle Magazine.
Play the game on your Facebook page.
Related Articles
The Looming Membership Cliff: What Associations Can and Should Be Doing Posted on January 22, 2025 Over the last year, I noticed an alarming trend popping up in my interviews with CEOs on my podcast, Associations Thrive. CEOs in the healthcare space were worried about nurses and technicians leaving the industry. Michael DiFrisco, Executive Director of the American Academy of Cosmetic Dentistry, surveyed members and found that 52% of accredited members were planning to retire in the...
2024 Gift Ideas for the Techie in Your Life Posted on December 2, 2024 The holiday season has arrived, and with it comes Matrix Group’s annual techie gift guide—packed with ideas straight from our team! Whether you’re shopping for a gadget-loving coworker, a nature enthusiast, or that one friend who’s always freezing, these staff-approved picks are fun, practical, and sure to bring a smile. Who knows? You might even find a little inspiration for your...
Unlocking the Power of Your Data: AI-Enabled Reporting in MatrixMaxx 24.2 Posted on November 26, 2024 Your association’s CRM holds incredible potential. It’s packed with data—membership renewals, event registrations, content downloads, and more. But let’s face it, traditional reporting tools often struggle to make sense of it all. Finding trends or creating reports that span the full breadth of your data often feels like an impossible task. That’s why we’re so excited about the latest release of...
