by Joanna Pineda Posted on June 13, 2008
The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 220 companies are members of the association, including many well-known brand names.
For its latest partnership, Matrix Group assisted DSA in implementing a consumer site and a blog. Matrix Group helped DSA analyze its users and audiences which translated to better navigation and information architecture for the new site. The entire Web site and blog are powered by an open-source content management system, implemented by Matrix Group.
When Do Your Customer Journeys Actually Begin? Posted on August 24, 2023
I have two friends who have walked the Camino del Santiago. The friends are Peter Schwartz, who is my business coach, and Gordon Bernhardt, a member of my CEO peer group. Both of them did the French route, which takes you from St Jean Pied de Port to Santiago de Compostela. It's a 500-mile journey that you do on foot over...
Verifiable Credentials: New Technology for Association Membership? Posted on August 17, 2023
Our online identities are, unfortunately, not in our control. The internet was created for communication between computers, but our presence as individuals on the internet is less formally defined. We create online accounts and over time we may forget they exist, if we haven’t already forgotten our passwords. Technology advocates argue that we need an identity layer for the internet. We...
Leadership Lessons from the Martial Arts Posted on June 20, 2023
Google for leadership lessons from the martial arts and you’ll get a jillion posts. Most of them focus on skills you’ll develop from practicing the martial arts. Skills like focus, discipline, respect, confidence, flexibility, etc. I recently did a webinar for UST Education on just this topic BUT my leadership lessons are ones I learned from my master, Master Seung Hum...