by Joanna Pineda Posted on June 13, 2008
The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 220 companies are members of the association, including many well-known brand names.
For its latest partnership, Matrix Group assisted DSA in implementing a consumer site and a blog. Matrix Group helped DSA analyze its users and audiences which translated to better navigation and information architecture for the new site. The entire Web site and blog are powered by an open-source content management system, implemented by Matrix Group.
Related Articles
The Looming Membership Cliff: What Associations Can and Should Be Doing Posted on January 22, 2025 Over the last year, I noticed an alarming trend popping up in my interviews with CEOs on my podcast, Associations Thrive. CEOs in the healthcare space were worried about nurses and technicians leaving the industry. Michael DiFrisco, Executive Director of the American Academy of Cosmetic Dentistry, surveyed members and found that 52% of accredited members were planning to retire in the...
2024 Gift Ideas for the Techie in Your Life Posted on December 2, 2024 The holiday season has arrived, and with it comes Matrix Group’s annual techie gift guide—packed with ideas straight from our team! Whether you’re shopping for a gadget-loving coworker, a nature enthusiast, or that one friend who’s always freezing, these staff-approved picks are fun, practical, and sure to bring a smile. Who knows? You might even find a little inspiration for your...
Unlocking the Power of Your Data: AI-Enabled Reporting in MatrixMaxx 24.2 Posted on November 26, 2024 Your association’s CRM holds incredible potential. It’s packed with data—membership renewals, event registrations, content downloads, and more. But let’s face it, traditional reporting tools often struggle to make sense of it all. Finding trends or creating reports that span the full breadth of your data often feels like an impossible task. That’s why we’re so excited about the latest release of...