by Joanna Pineda Posted on February 15, 2012
The American Society of Addiction Medicine is a professional society representing approximately 3,000 physicians dedicated to increasing access and improving the quality of addiction treatment, educating physicians and the public, supporting research and prevention, and promoting the appropriate role of physicians in the care of patients with addictions.
The redesign of ASAM’s website was an opportunity to position ASAM as the authority on addiction medicine; foster education and awareness to physicians who encounter addiction on a daily basis and encourage more physicians to specialize in the field.
Matrix Group:
- Created a modern design that demonstrated ASAM’s mission as the leading voice on addiction medicine.
- Developed a robust taxonomy and wireframesby indentifying the site’s visitors and their anticipated behaviors through user personas and the site’s overall goals.
- Implemented the website in the Sitefinity content management system (CMS)for staff to maintain the website.
- Integrated the site with the member portal allowing members to access the physician directory, maintain their information, purchase publications from the online store and more.
Visit The ASAM Website.
Related Articles
Seven Top Association Management Systems for Small and Medium Trade Associations in 2025 Posted on June 5, 2025 Summary What are the best association management systems for small and medium trade associations in 2025? The top AMS platforms for small and medium trade associations in 2025 include MatrixMaxx, MemberClicks, Novi AMS, GrowthZone, Cobalt, Wild Apricot, and StarChapter. These systems are built to support organization-based memberships, complex dues structures, company directories, industry-specific data, and advocacy tools. When choosing an AMS,...
Why Every Association CEO Must Be a Tech CEO Posted on May 8, 2025 Over the past couple of years of hosting my Associations Thrive podcast, I’ve interviewed well over a hundred association and nonprofit CEOs about what they’re doing to help their organizations thrive. The conversations are inspiring, filled with examples of strategic initiatives, membership growth, innovative partnerships, and new revenue streams. And yet, there’s one topic that rarely comes up unless there’s a...
AI Note-Taking Part 2: Lessons from Five Months of Testing and Refining Posted on May 1, 2025 A few months ago, we shared how Matrix Group chose Fathom as our AI-powered note-taking app after testing multiple options. It was an exciting step in our AI journey—one that promised to make note taking more accurate and efficient, ensuring that key takeaways didn’t get lost in the shuffle. But as we started using Fathom more regularly, we ran into some...
