UST Webinar: AEO + GEO: The Future of SEO in an AI World
As AI transforms how people search, is your association ready to keep up? The future of SEO isn’t just about keywords and rankings anymore, it’s about showing up in the answers AI delivers. That’s where Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) come in.
AEO turns your content into direct, reliable answers that AI prioritizes across voice assistants and search platforms. GEO takes it further—making your content more likely to be pulled into AI-generated responses and summaries in tools like ChatGPT and Google’s AI Overviews. Together, they represent a new approach to SEO, built for how information is found in today’s increasingly AI-driven world.
In this session, we’ll explore how AEO and GEO can give your association a powerful edge. You’ll learn how to turn your existing resources into content that AI recognizes, trusts, and surfaces—so your organization becomes the answer, wherever your audience is searching.
About the Presenters
Joanna Pineda is CEO and Chief Troublemaker of Matrix Group International, Inc., a digital agency that works primarily with associations and nonprofits to help them increase membership and generate revenue. Joanna is an author, keynote speaker, blogger, and podcaster. Her staff and clients call her Chief Troublemaker because she likes to ask a lot of questions, think outside the box, challenge reality, and tackle the hard issues so stuff gets done. She is passionate about the user experience, aka the member or customer journeys.
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As the Director of Marketing at Matrix Group, Leah Monica helps develop, execute and manage effective marketing campaigns for both clients and Matrix Group alike. Leah has extensive experience in content creation, email and digital marketing, and has a passion for developing creative, actionable marketing campaigns that help associations and non-profits engage their audiences, better serve their members, and exceed their most lofty goals.
