UST Education Series: The End of Expertise and How Associations Must Adapt
Americans have grown increasingly hostile toward experts. We would rather take medical advice from a friend on Facebook than our doctor or the head of the CDC. Newspaper editorials and election endorsements no longer carry the same weight with the public. Science has become politicized and facts are debated.
Associations have long been trusted organizations for knowledge, research, and yes, political advocacy. How are associations faring in this increasingly hostile environment?
Matrix Group CEO & Chief Troublemaker Joanna Pineda is excited to present a session on “The End of Expertise and How Associations Must Adapt” in UST Education’s Leadership and Learning Series happening Wednesday, July 31st at 1pm Eastern.
Joanna will be joined by:
- Lindsay Currie, Executive Officer of the Council on Undergraduate Research (CUR)
- Matthew Hughes, President & CEO of the World Affairs Council of America (WACA)
- Tara Puckey, Executive Director of the Radio Television Digital News Association (RTDNA)
Join them for a lively discussion about the end of expertise, where they will discuss:
- How industries are being disrupted by the public’s lack of trust in our institutions
- How associations are being affected by this same trends
- How associations are modifying their services to maintain their credibility and retain members’ trust
- What organizations are doing to keep their organizations safe spaces for facts, open discussion, and expertise.
About UST Education
“Serving our communities with expert professional development courses.” In 2020, US Transactions Corporation launched UST Education. Growing out of the success of Presidential Forum, UST’s community driven roundtable discussions, UST Education provides high quality continuing education to the business communities in which UST is engaged. The UST Education team ensures proactive support, ease of registration, and fast credentialing for their interactive webinars, and their expert instructors address topics relevant to the professionals they serve.
About the Presenters
Joanna Pineda is CEO and Chief Troublemaker of Matrix Group International, Inc., a digital agency that works primarily with associations and nonprofits to help them increase membership and generate revenue. Joanna’s staff and clients call her Chief Troublemaker because she likes to ask a lot of questions, think outside the box, question reality, and ask the hard questions so stuff gets done. She is passionate about the user experience, aka the member or customer journeys.
Lindsay Currie, the Council on Undergraduate Research’s (CUR) executive officer, has more than a decade of experience in nonprofit management and community engagement where she has long focused on empowering communities. She previously served as CUR’s director of communications and membership from 2010 to 2015.
Matthew Hughes joined the national office of the World Affairs Councils of America (WACA) in Washington, D.C., as president and chief executive officer in January 2023. He previously served as executive director of the International Relations Council in Kansas City, one of more than 90 World Affairs Councils working to strengthen the global perspective of communities around the U.S., and as a member of WACA’s national board of directors.
Tara Puckey, Executive Director at the Radio Television Digital News Association; Former Deputy Executive Director of the Society of Professional Journalists; seasoned facilitator of leadership seminars and training programs; proficient in strategic development and data analysis; former journalist and digital content professional, including experience in social media and digital marketing for community engagement; involved volunteer dedicated to causes like journalism, the military and education.
