Using Robots.txt to Prevent AI from Scraping Your Content

AI tools like ChatGPT, Gemini, and Perplexity are getting better at scraping and summarizing web content, even content you might NOT want them to. While traditional search engines follow clear rules about what to index, it’s been the Wild West when it comes to AI. The good news? There are ways to protect your content using your robots.txt file.

In this 30-minute session, exclusive to Matrix Group clients, we’ll explain why your robots.txt file matters more than ever, and how it can help you manage what AI tools can and can’t access. We’ll break down what’s at risk and how organizations are approaching the balance between protecting content and staying visible in search and AI answer engines.

We’ll cover:

• What AI tools and Answer Engines can access today
• How content ends up in AI results, even when it’s gated
• How your robots.txt file can help you control access
• Which types of content you should consider blocking and NOT blocking
• How to strike the right balance between visibility and protection

If your site includes journals, industry standards, guidance documents, or member-protected content you’d rather not see fed into an AI model (and surely you do!), this session is a must. 

If you need help or guidance updating your robots.txt file after the session, Matrix Group can help! 

Register now!  >>>