ASAE MMC+Tech 2025 – Creating a Culture of Innovation in the AI Age
CEO Joanna Pineda is excited to lead an Learning Lab Session on “Creating a Culture of Innovation in the AI Age” at the 2025 ASAE MMC+Tech Conference, happening in Washington D.C., May 12-13.
In today’s fast-paced digital landscape, associations are under pressure to stay relevant, agile, and member-focused. But given the crunch of everyday life, crushing deadlines, and limited staffing, how do you foster experimentation and learning?
In this session, we’ll explore:
- What leadership looks like in the AI age. For example, how do you navigate changing staff responsibilities as you usher in AI-powered automations and augmentation?
- How to promote experimentation through intentional and focused working groups. We will walk through how to start an AI learning cohort and build up staff knowledge, experience and comfort with different AI tools.
- How to infuse AI into every aspect of the association, including member-facing services.
- How to involve partners and vendors on your AI journey.
LEARN MORE ABOUT THE MMC+TECH CONFERENCE
We hope to see you there!
About the Presenters
Joanna Pineda is CEO and Chief Troublemaker of Matrix Group International, Inc., a digital agency that works primarily with associations and nonprofits to help them increase membership, generate revenue, and thrive in the digital space. Joanna’s staff and clients call her Chief Troublemaker because she likes to ask a lot of questions, think outside the box, challenge reality, and tackle the hard issues so stuff gets done. She is passionate about the user experience, aka the member or customer journeys.
