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Upcoming Event

ASAE Annual 2024: Reducing Digital Complexity to Increase Capacity

Dates: Aug 12, 2024
Time: 3:00 PM - 4:00 PM (EDT)
Location: Huntington Convention Center of Cleveland
Learn More & Register

Matrix Group Associate Director Jessica Parsley is excited to lead an Exploration Lab on “Reducing Digital Complexity to Increase Capacity” at the 2024 ASAE Annual Conference
, happening in Cleveland, OH, August 10-13.

Jessica will co-present with Elizabeth Moris, Director of Brand Engagement from the Council on Undergraduate Research (CUR) and Heather Wakefield, Senior Director of Program Strategy, Development, and Design from the Council on Undergraduate Research (CUR).

Reducing Digital Complexity to Increase Capacity

Is your small staff bogged down by the many systems you are using and their complexities? Is upper management more inclined to invest in something new resulting in too many systems that don’t or sometimes won’t talk to each other?

Let us show you how your association can be a successful David in a Goliath world on a limited budget. We will showcase how you can review your digital offerings with an internal assessment and shrink your toolsets to be less complicated, yet more lucrative, allowing more functionality, and increasing your capacity.

Hear a case study about how a small staff association was able to update its website on a limited budget, resulting in more connectivity, increasing member value, and allowing them to make informed decisions on correct analytics.


About the Presenters

  • Jessica Parsley is Associate Director, Digital at Matrix Group International, Inc., a digital agency that works primarily with associations and nonprofits to help them increase membership and generate revenue. With more than 15 years of experience in website development and project management, Jessica is a master at collaborating with clients to design and implement a range of strategic projects, from micro-sites to large-scale integrations to total digital transformations. Jessica is a visionary with deep technical expertise and a keen attention to detail – it’s no wonder why so many of her clients trust her implicitly and rely on her as their guide to navigate their digital future.