ASAE Annual 2024: How Open Access Will Affect Your Journal Strategy and Revenue
CEO Joanna Pineda is excited to lead an Exploration Lab on “How Open Access Will Affect Your Journal Strategy and Revenue” at the 2024 ASAE Annual Conference, happening in Cleveland, OH, August 10-13.
Joanna will be joined by David Jackson, Executive Officer of American Society for Pharmacology and Experimental Therapeutics (ASPET) and Pam Harley, Partner at Clarke & Esposito.
How Open Access Will Affect Your Journal Strategy and Revenue
In August 2022, the White House issued a directive that all US taxpayer-funded research must be publicly available by December 31, 2025. Thousands of associations consider their journals a significant members-only benefit. In addition, many organizations derive a significant portion of their revenue from journal licensing royalties and subscription fees.
- Who is affected by this directive?
- What does this mean for organizations that have a journal featuring research that is taxpayer funded?
- What does this mean for organizations that generate nondues revenue from their journals?
Learn from experienced association executives who have journals where the research that is featured is publicly funded. Hear how their journal strategy is changing as a result of the White House directive and what models they are exploring to support researchers and to continue generating nondues revenue from their journals.
About the Presenters
Joanna Pineda is CEO and Chief Troublemaker of Matrix Group International, Inc., a digital agency that works primarily with associations and nonprofits to help them increase membership and generate revenue. Joanna’s staff and clients call her Chief Troublemaker because she likes to ask a lot of questions, think outside the box, question reality, and ask the hard questions so stuff gets done. She is passionate about the user experience, aka the member or customer journeys.
